Arnold Meats contracted us to develop retail branding concept for their new line of Chicken Sausage. For this food packaging project we started with the structure. The client wanted an innovative approach that broke from the traditional methods used for the category. This design solution was a challenge. That was due to the fact that it needed to have enough real estate to tell the brand’s story. And, furthermore, while working within tight material budgets. Food Packaging Design is a delicate balance of marketing and budgets!
For the brand strategy HVC taped into some existing assets that we felt resinated with the target demographic, while creating an updated visual for the food packaging design. A modern blend of traditional home cooking with today’s modern palette!
Design & Print, Packaging, Print Design