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AniMates – Retail Brand Development

Retail Brand Development

Habitat Visual Communications Inc is a full service Retail Brand Agency specializing in the design and development retail products and packaging.


Flipo Products, a retail product development and manufacture based in the United States, came to Habitat Visual Communications to help develop a new product for a 2017 launch. AniMates is the printed ultra soft blanket coupled with an Augmented Reality Application that when used in conjunction with your smart phone or tablet provides a 3D viewing experience for your child.


Habitat worked with the client to starting with the product name then moving on to the other required elements for a successful launch.


Scope of work:

  • Retail Brand Development
  • Logo & Style Guide
  • Retail Packaging Design
  • Collateral Materials
  • Trade Show Design

Brand Development

Once we had clearance on the product name Habitat Visual Communications set out to begin the development of this products visual identity.  Starting with the logo!  Habitat created several different concepts, but eventually settled on a custom type face with a themed character illustration.  The logo provided a cornerstone to the AniMates style guide using a fun playful visual and dynamic color palette which will continue throughout the brands visuals and retail packaging solution.


Retail Packaging Design

After the style guide was completed Habitat Visual Communications developed the retail packaging solution for the AniMates line.  The team at Habitat did a full review of the category, packaging solutions available, and the target retail environment.  After several discussions with the client, understanding their vision, Habitat developed the die for a open face retail package design.  This gave the product a dynamic showcase, so the consumer can feel and touch, but also allowed the designers enough room on the packaging front to tell a complex story.


Collateral Materials & Trade Show Support

Once the retail packaging concept was completed Habitat was asked to help develop additional collateral materials & visuals.  Supporting Flipo’s trade show commitments and product launch.  Developing product literature, prototype packaging and trade show visuals.


AniMates Brand Development


Design & Print, Packaging