Legal Advertising – Direct Mail

The law office of Timothy J O’Conner contracted HVC to develop a targeted Direct Mail campaign.  This campaign targeted a specific demographic in the greater Albany NY region.  HVC was charged with educating the prospect group to their rights against securities fraud.  In addition to a targeted consumer database HVC compiled a prospect pool industry professionals with in the financial and legal services.  A second piece was developed that educated that segment on how to best protect their clients.  Both initiatives exceeded expectations and ROI.